Cena will be wearing his new gear through October, which is National Breast Cancer Awareness Month, as WWE partners with Susan G. Komen for the Cure to eradicate breast cancer. The WWE Superstar has a personal reason for helping out the cause.
"One of the reasons I really wanted to do something with Susan G. Komen is because of my brother," said Cena. "Early detection saved his life."
Cena's youngest brother, Sean, discovered last November that he had brain cancer.
"Sean's doing extremely well," said Cena. "It was an inoperable brain tumor, but one of the main reasons he's done well is the early detection. I know it's brain cancer and breast cancer, but that key is early detection."
Though the partnership seems odd on the surface, there are more than five million women who watch WWE programming every week, making it the perfect match.
"It's very exciting for us to be partnered up with Susan G. Komen," said Paul "Triple H" Levesque, WWE's Executive Vice President of Talent and Live Events. "The WWE and John Cena have such a large female fan base, so it's important for us to support the people who have supported us for so long."
The full story is available at BostonHerald.com, which enclosed a photo of Cena in the attire.
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