Viewer demographics: During the “Road to WrestleMania” period from the start of the year until March 31st, the largest demographic was the 50+ market, which amounted to 33% of their audience. The 18-34 demo was second with 24%, 35-49 made up 22% and below 18 was 21%. The viewing audience during that time was 64% male and 36% female; WWE noted that “more women are watching WWEprogramming than the top women-centric networks” such as TLC or Oxygen.
WWE Network: When it launches the WWE Network’s revenue will be reported in Live/TV along with PPV, live events and TV rights. This means that the Network won’t have its own business division the way that WWE Studios does. The company is acknowledging that theirplan to include eleven out of twelve PPVs in with the Network will cause PPV revenue to drop, from 17% to 10-12% of the annual total.
International Markets: WWE now anticipates that Latin Americawill slow as a market and believes tha China and India, along with “Europe, Middle East, and Africa” to be the promotion’s next big international markets in 2015.
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